Luxury hotels need to surpass guest expectations on all levels. Today’s guests have higher expectations and the growth of boutique hotels and serviced apartments is challenging the established way of things. In the past the most expensive looking large chandeliers brimming with bling and sparkle were considered to be enough to convey the luxurious look and all that was needed to impress the impressionable. Times have changed, we need to do more to create a lasting memory. Interiors should now have more impact and incorporate design elements that not only captivate us instantly but continue to delight us throughout our stay. Whilst first impressions do still count these initial good vibes should be be reinforced by ensuring that all areas of the hotel are decorated and lit to consistently high standards.